| 英文摘要 |
Due to the channel of fishery industry are too long, the fresh quality of fishing products are hard to maintain. In addition, the safe eating requirement of people are rising gradually. So our research will discuss if using vertical integration way to improve the above-mentioned situation, which vertical integration key success factors and strategies are most suitable. We will establish a 4*8 matrix by using value chain and service profit chain. Our questionnaire will be designed based on this matrix. Then, we will propose 30 strategies to improve the management ability for healthy and safe fish products. Our research will use questionnaire to ask fishery wholesale market managers, which vertical integration key success factors and strategies are suitable for integration of fishery industry channel.
Using vertical integration strategies that are developed by our research investigate the opinion of fishery wholesale market managers. Our research use the method of Grey System Theory to analyze, we get the opinion of fishery wholesale market managers. The most important vertical integration key success factors they consider are the communication &cohesiveness of wholesale market, the active supporting of government, and the trust between vertical integration members. And the most important vertical integration strategies they consider are to strengthen the examination of fishery goods, grade the fishery goods accurately, balance accuracy weight seriously of fishery goods. Hope the result of our research can become the reference while other industries or other countries pursue to carry out the vertical integration of channel. |