| 英文摘要 |
The main research topics in this project are:
1.To analysis the bottlenecks of distribution channels and marketing for selling safetyoriented
fish products.
2.To set up ten spot for selling the safety-oriented fish products. For example, stores in
the organizations, supermarkets(chain, regional or single), food exhibitions,
entertainment farms, internet shops, restaurants, etc.
3.To analyze the business models of the distribution channels(which contains 10 spots set
up in this project)in selling .
4.To calculate the cost to develop new distribution channels and maintain them.
5.To design a database to collect the information of processers, logistics experts and
retailers.
6.To host a one-way training program for the purchasers of supermarkets to
demonstrate the processes of safety-oriented fish products. |