| 英文摘要 |
After network was fading out, the managemnet of virtual E-commerce in fishery product was also being affected owing to the nature of the product in keeping fresh and processing. Conventional aquatic business suffers from low efficiency in management, and low competition owing to fewer marketing. Especially, sales of domestic fishery products have been affected recently by importing policy of WTO, safety accidents of fishery products and bootleg from China mainland so that fisery resource is decreasing significantly, quality is unstable, and the life of fishery people is also damaged. Meanwhile, some E-commerce web-sites of fishery products and sales channel are built. However, marketing information is distributed all over the web-sites. Above all, even some web-sites do not provide any transaction function. Brand of products are difficult to be built so that the benefits of sale channel can not increase. Therefore, it is difficult to increase the values of these products under the current manufacturing/sale technologies and architectures. This also causes the unbalances of manufacturing/sale. Because business intelligence (BI) has become one of the analytic tool for sale and customer relationship management, the research will first collect multi-channel marketing, virtual transaction, and domestic and foreign marketing information from many channels. Then, we analyze the product information of fishery products, manufacturing/sale information, and purchasing behaviors of customers by using BI. The multi-channel marketing of fishery products and logistic station are then built by integrating current manufacturing/sale information from questionnaire in Taiwan. These results will provide information about sale of fishery products in Taiwan so that we can do better service for customers by adjusiting sale stragies in our E-commerce station. We believe that the implementation of the research will increase the values of fishery value chain, reduce the manufacturing/sale cost in the entire supply chain. |