| 英文摘要 |
Government has been promoting the idea of “farm brand” and “producers directly selling” Up to date, we have found that aquafarmers in Taiwan have mastered the aquaculture techniques but they are not equipped with knowledge and skills in marketing. Therefore, they suffer from the lower profits or profit loss resulted from the competition among producers. They are the main problems that seafood products with traceability have to confront. On the other hand, many aquafarmers are economically disadvantaged. They are not able to afford the maintenance expenses during the packaging process in order to sell the products on their own. Therefore, the aim of this study is to set up methods to allocate and promote the traceability seafood so that consumers are able to identify the products with traceability and are willing to pay at a higher price. The important items that will be focused on in this study are: 1. Using questionnaires, to survey the information of input cost on the traceability of seafood products, their effectiveness, and prices of willingness to pay from owners, processors, end sellers, and consumers. 2. Plan the priority list of seafood products with traceability and those who do not need to be included. The priority list can be referenced for policy implementation and industry consultation. 3. Explore other channels such as hospitable, sanatorium , sea food trade companies etc.. 4. Hold demonstrations or orientations on how to use seafood products with traceability and the explanations of nutritional components so as to promote nutritionists' use of sea food products in the menus. 5. Design projects to promote consumers awareness of seafood products with traceability and their competitiveness in the market. Expected results are as follows: 1. Assess the possible cost and effectiveness of introducing traceability of seafood products so that a standard can be set up for the evaluation of effectiveness of the investment of traceability. 2. Plan the priority list of sea food products with traceability and those who do not need to be included. The priority list can be referenced for policy implementation and industry consultation. 3. Guide the producers to set up the highly effective seafood sources models and marketing methods, which will be under research. Its successful orientation and guidance will be the role model for the industry. |