| 英文摘要 |
In the co-opetition model, it would try to create more profits from cooperation and competition each other. And it has become one of the important arguments for business management in recent years. At present globalized environment, the co-opetition relation is the powerful tool to find out the new market of business and exploit the business.
Brandenburger and Nalebuff (1996) indicated that it brought the co-opetition when two individuals had both competition and cooperation simultaneously during the development procedure. The concept of co-opetition emphasized that the cooperation and competition of both sides had the same importance. Also they would not emerge either alone or alternatively. They must emerge at the same time.??
It had pros and cons in the fisheries of Cross-strait. Taiwan had the advantageous position in the fields of business management, fishing skill and facility, and marketing and was recognized as one of the six biggest fisheries countries in the world, while mainland China had predominance in low wage and huge land. Therefore, the co-opetition and succession of? fisheries of Cross-strait in future will be more apparent. So it is necessary for fisheries of Cross-strait to carry out the analysis and comparison in order to create the maximum profits for both sides and get the result of win-win situation.???????
This study tried to discuss the pros and cons of Taiwanese tuna fishery, squid fishery, and tuna purse seine from analyzing the fishing ground, fishing skill and facility, supportive industries, marketing and management, and labors five dimensions. Also it would carry out the SWOT analysis for those three fishery industries to discuss the possibility of cooperating items from production, social situation, and economy three different directions. |