| 英文摘要 |
This study analyze the impact of trade liberalization for the seafood and fish. First, the study analyzes the regulation of The Trans-Pacific Partnership(TPP) and seafood and fish market in the TPP membership. Second, the study analyzes the potential products in the export market in the seafood and fish industry context. Third, the research analyzes the targeted country. The research also discusses policy recommendation and managerial implications of research findings. The research employing the cross analysis to investigate the potential products and targeted country. The research considers the role of international marketing strategy and its relation to marketing performance in the fish and seafood context. Knowledge of this important domain of internation marketing strategy and performance remains limited. In this respect, a number of important questions concerning what is the effective marketing strategy. This study attempts to identify important environment, international marketing strategy and performance in the fish and seafood context. The plan empirically collect data by mail and personal interview survey and test predicted relationships by using fuzzy set qualitative (fsQCA)method. Empirical results find that product strategy and promotion strategy is effective international marketing strategy in the seafood and fish industry. The research suggests that the companies and government should allocate the resource to sustain the competitive advantage in the export market. |